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| Emily Ratajkowski shows off her enviable side boob on the red carpet during New York fashion week. |
Young Australian women are now demanding “natural-looking”
plastic surgery and subtle cosmetic enhancements to resemble Emily Ratajkowski,
Kim Kardashian and Bella Hadid.
A leading
Australian plastic surgeon has reported a spike in demand for nose jobs, boob
jobs and lipo among Aussie women in their 20s and 30s.
They’re
increasingly requesting Ratajkowski’s breasts, Kardashian’s cheek bones,
Hadid’s nose, and Kylie Jenner’s lips, with fillers becoming so common that
having your lips “done” is almost normal.
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| Young women want Kim Kardashian’s cheeks, according to leading plastic surgeon, Dr Chris Moss, of Liberty Belle |
Demand
for lip jabs, as well as wrinkle-smoothing Botox, and laser and other skin
treatments, is growing among younger women who are seeking “tweakments” —
subtle, often non-surgical procedures that aren’t too obvious.
“Over-done,
looking like somebody else, fake, is done,” said top Australian plastic surgeon
Dr Chris Moss, of Liberty Belle Skin Centre .
“What’s ‘in’ is
looking healthy, glowing, good skin tone and having some pretty features.”
Social media is
fuelling the growth in demand for both plastic surgery and non-surgical
procedures, with more photos taken and women increasingly confronted by their
perceived flaws on Instagram and Snapchat.
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| Fresh-faced Kim Kardashian, circa 2007 |
“I think
what’s driving that is an improvement in (surgical) techniques and just more
pictures being taken ... and seeing themselves more,” Moss said.
“They’re saying, ‘I really don’t like that profile, I’m going to do something
about it.’”
Lip injectibles
are in-demand for women in their 20s and 30s, to give a “dewy look to the lips
and extra volume”.
He said
they were also requesting fillers to plump cheeks that “look very natural and
give definition” and Botox injections to smooth crows feet and “give that fresh
appearance”.
“There’s also
skin laser-type treatments and dermal therapies and we’re finding that’s a very
big growth area,” Moss said.
As for going
under the knife, nose jobs, boob jobs and lipo are the most popular surgical
procedures for young women.
Moss said
breast augmentation — aka a boob job — had increased in popularity over the
past decade.
But women were
now asking for a natural-looking boob jobs, with “shape and proportion and
what’s right for their bodies”, Moss said.
“It’s not seeing
anywhere near the number of people wanting the biggest implants that they can
get,” he said.
“There’s
much more focus on shape, proportion and a lot more of my patients are having
what we call ‘shaped implants’ rather than round implants.
“They’re an
implant that has a teardrop shape that means it looks like a natural breast —
it has the natural upper boarder, as opposed to the Baywatch look.”
So who do
they want to look like? Model/actor Ratajkowski, for one.
“She’s slim but
she’s got proportionate, natural-looking breasts,” Moss said.
“They’re not
just looking at volume, they’re looking at shape, side boob, cleavage ... but
(specifying), ‘I don’t want to look too out there.’”
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